Sponsorship Consulting & Management

BRANDS PROVIDE THE FUEL

FANS PROVIDE THE OXYGEN

WE PROVIDE THE SPARK

IMCG, IGNITING PASSION

SPONSORSHIP & EVENT SOLUTIONS

ABOUT IMCG

IMCG is a boutique “In-the-Experience” sponsorship agency that ties motorsport athletes to brands and brands to fans.

For over 25 years we have provided Fortune 500 companies unsurpassed ideation, implementation and management of sponsorships, initiatives and strategies.

We deliver value driven solutions with speed, agility and a clear path to maximize results and roi.

We spark connections between people and brands, igniting their passion and your growth.

THINGS WE DO

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Sponsorship Consulting & Management

Our sponsor partnership services create powerful connections and opportunities for corporations, brands, their agencies and athletes. The depth of our motorsports relationships and experience allow us to navigate through all the twists and turns; maximizing opportunities and stretching your budget for a greater return on investments.

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Partnership Marketing

We are passionate about creating highly engaging and memorable “in-the-experience” events for our client’s targeted audiences. We customize our team of industry experts to maximize your partnership investments by connecting you and your brand with customers, consumers and businesses. We deliver measurable, meaningful results.

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Automotive & Motorsports Services

Whether its giving rides at 180mph on a speedway, precision driving for film and photo shoots, or showcasing the latest production vehicles and products at an event, our industry experts design, manage and staff every aspect of a program, leaving nothing to chance. Safety, fun and education are the building blocks of every thing we do.

“THINGS THEY SAY”

Tim Cindric

President – Team Penske

“Throughout our association with Chad, he has provided the highest level of competency, loyalty and professionalism. We have relied on he and his consulting group to provide programs that are uncompromising with regards to safety while portraying the quality and attention to detail that is consistent with the Penske brand. In summary, I view Chad Melnik as an asset to any program or organization.”

Arjun Chowdri

Senior Manager, Sports Marketing Coca-Cola N.A.

“NOS Energy Drink turned to Chad’s team to create and implement an exciting and engaging consumer interaction program that matched the high performance persona of the NOS Energy brand. They covered every aspect from creation, logistics, procurement, safety and execution to clean up. He delivered an adrenaline packed experience that is certain to never be forgotten by our customers and employees. Chad and his team executed flawlessly, not missing a beat.”